Frontier Jewelers

Southwestern Jewelry Store in Cheyenne, WY for Cuffs, Squash Blossoms, and Silverwork


Southwestern jewelry carries the traditions of silversmiths and stone cutters from Arizona, New Mexico, and the broader desert West, and it has long been part of how Wyoming dresses for rodeo season, church, and everyday life. Frontier Jewelers is a southwestern jewelry store in Cheyenne, WY where you can examine stamped silver, inlay, and stone settings up close. Shopping at a southwestern jewelry store in person lets you compare craftsmanship, weight, and stone quality before choosing a piece you will wear for years.

Visit Frontier Jewelers, the Southwestern Jewelry Store in Cheyenne, WY, and Explore Our Collection in Person

10K gold contains 41.7 percent pure gold. It is the most durable and affordable option, making it practical for everyday rings and chains worn by people who work with their hands.

14K gold contains 58.3 percent pure gold and is the most popular karat at almost any gold jewelry store in the United States. It offers a strong balance of rich color, scratch resistance, and value, which is why it is a common choice for wedding bands.

18K gold contains 75 percent pure gold. It has a deeper color and a more luxurious feel, but it is softer than 14K and can scratch more easily with daily wear.

22K and 24K gold are very high purity and very soft. These karats are often chosen for investment-grade pieces, cultural jewelry, or items that will be worn occasionally rather than daily.

Karat tells you how much pure gold is in a piece out of 24 parts. Any reputable gold jewelry store should stamp or clearly disclose the karat, and it is the single biggest factor in a piece's color, durability, and price.

Understanding Gold Karats Before You Buy

10K Gold

14K Gold

18K Gold

22K and 24K Gold

Signature Styles at a Southwestern Jewelry Store

Each style of southwestern jewelry has its own techniques and history. Knowing the differences helps you shop a southwestern jewelry store with confidence.

Squash Blossom Necklaces

The squash blossom necklace features a row of flower-shaped silver beads and a crescent pendant called a naja. It is one of the most recognizable pieces at any southwestern jewelry store and is often set with turquoise.

Concho Belts

Concho belts use a series of stamped or engraved silver discs, called conchos, mounted on leather or linked together. They range from simple stamped designs to heavy pieces set with stones.

Cuffs and Bangles

Southwestern cuffs are often hand-stamped, repoussé, or set with one or several stones. Look for a substantial gauge and smooth inside edges for comfortable everyday wear.

Inlay and Overlay

Inlay sets cut stone pieces flush into silver channels, while overlay uses two layers of silver with a design cut from the top sheet and the lower layer oxidized for contrast. Petit point and needlepoint styles use many small, precisely cut stones in a pattern.

Shopping a Southwestern Jewelry Store With Confidence


Authenticity matters with southwestern jewelry, and a reputable southwestern jewelry store will be transparent about materials and origin.

Gold necklace

Native American Made Labeling

The federal Indian Arts and Crafts Act makes it illegal to market a product falsely as Native American made. When a piece is described as made by a Native American artist, ask about the artist and any documentation. Southwestern-style pieces made by non-Native makers should be described accurately as southwestern style.

Gold necklace

Hallmarks and Artist Marks

Many handmade pieces carry a sterling stamp and an artist hallmark on the back. A hallmark helps identify the maker, though older pieces and some current work may be unmarked.

Gold necklace

Stone Quality and Treatment

Stones in southwestern jewelry may be natural, stabilized, or reconstituted. A southwestern jewelry store should disclose treatment, since it affects value and care.

Native American Made Labeling

The federal Indian Arts and Crafts Act makes it illegal to market a product falsely as Native American made. When a piece is described as made by a Native American artist, ask about the artist and any documentation. Southwestern-style pieces made by non-Native makers should be described accurately as southwestern style.

Hallmarks and Artist Marks

Many handmade pieces carry a sterling stamp and an artist hallmark on the back. A hallmark helps identify the maker, though older pieces and some current work may be unmarked.

Stop by Frontier Jewelers in Cheyenne, WY to See Southwestern Cuffs, Necklaces, and Rings Up Close

Easy returns

Easy Returns

30 days, no questions asked.

Caring for Southwestern Jewelry

Southwestern pieces combine sterling silver with porous stones, so they need gentle care that protects both materials.

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Cleaning Silver Without Harming Stones

Use a dry polishing cloth on the silver and avoid liquid silver dips, which can discolor turquoise and strip intentional oxidation from stamped and overlay designs.

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Protecting Stones From Oils and Chemicals

Turquoise, coral, and spiny oyster can absorb lotion, perfume, and skin oils. Put jewelry on after applying products and take it off before washing hands or doing dishes.

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Storing Heirloom Pieces

Store large pieces like squash blossoms and concho belts flat or hanging in a dry place, wrapped in soft cloth, to prevent scratches, kinks, and tarnish.

Whether you are shopping for an engagement ring, searching for a turquoise cuff before Cheyenne Frontier Days, picking out a watch for a graduate, or bringing in a broken chain for jewelry repair, Frontier Jewelers is ready to help. Stop by our jewelry store in Cheyenne, WY to see our collections in person, ask questions, and get honest guidance from people who care about what you wear.

Visit Frontier Jewelers in Cheyenne, WY Today to Shop, Personalize, or Repair Your Jewelry

Frequently Asked Questions About Our Southwestern Jewelry Store in Cheyenne, WY


  • What is southwestern jewelry?

    Southwestern jewelry is a style rooted in the silver and stone traditions of the American Southwest, featuring sterling silver, turquoise, coral, stamping, inlay, and overlay techniques.

  • What is a squash blossom necklace?

    A squash blossom necklace is a southwestern necklace with flower-shaped silver beads along the strand and a crescent-shaped pendant called a naja at the center.

  • How can I tell if southwestern jewelry is authentic?

    Look for a sterling stamp, an artist hallmark, quality stone setting, and clear disclosure of materials and origin. Ask the southwestern jewelry store about the maker and any documentation.

  • What is the Indian Arts and Crafts Act?

    The Indian Arts and Crafts Act is a federal truth-in-advertising law that prohibits marketing products as Native American made when they are not.

  • What is the difference between inlay and overlay jewelry?

    Inlay sets cut stones flush into silver channels. Overlay uses two layers of silver, with a design cut from the top layer and the bottom layer darkened to create contrast.

  • What is a concho belt?

    A concho belt is a belt made of stamped or engraved silver discs called conchos, either mounted on leather or linked together with silver connectors.

  • Is southwestern jewelry made of real silver?

    Quality southwestern jewelry is typically made from sterling silver stamped 925 or STERLING. Some lower-cost pieces use plated metal, so ask before buying.

  • Can I wear southwestern jewelry every day?

    Yes. Sterling cuffs, rings, and pendants are durable for everyday wear. Remove them for swimming, cleaning, and heavy work to protect the stones.

  • How do I clean southwestern silver jewelry?

    Use a soft silver polishing cloth. Avoid liquid dips and harsh chemicals, which can damage turquoise and remove the intentional darkening in stamped or overlay designs.

  • Is southwestern jewelry a good investment?

    Well-made southwestern jewelry with natural stones and an identifiable maker can hold or grow in value, especially older and signed pieces. Condition and documentation affect value.

  • What should I ask at a southwestern jewelry store before buying?

    Ask about the metal, the stone type and any treatment, the maker or origin, and whether the piece is handmade or production-made.

Visit Frontier Jewelers, Your Southwestern Jewelry Store in Cheyenne, WY, and Find a Piece With Real Western Character